Barbara Badelt Ford — COMMERCIALIZATION & SALES

Role: Fintech & Payments GTM · Fractional Chief Commercial Officer

Location: New York City, NY

LinkedIn: www.linkedin.com/in/bbfnewyork

Years of Experience: 20+ years

Background

Barbara Badelt Ford is a senior commercial executive with nearly 20 years of experience building revenue infrastructure across global fintech and payments. She built commercial functions from the ground up at VP and SVP level for Adyen, Nuvei, and Global Blue, spanning partner ecosystems, channel GTM, and merchant acquisition. She co-founded Railworks Advisory to bring that same operational rigor to growth-stage companies.

Areas of Focus

Focus Areas: Commercial Organization Build, ICP & Segmentation, Pricing Architecture, Partner & Channel Strategy, Market Entry & GTM, Corporate Development

Engagement Model: Engagements typically move from an initial commercial diagnostic through blueprint design and hands-on build of programs and playbooks, then into ongoing retainer or fractional leadership as needed. Scope and cadence are set after an initial conversation.

Client Profile: Growth-stage fintech and payments companies (Series A–C) building or restructuring their commercial function, enterprise technology businesses entering financial services, and companies that need senior commercial leadership on a defined-term or fractional basis.

Geographic Scope: North America, EMEA, LATAM